torsdag 3 januari 2013

Volvo Synergy - Sculpting the Future

OK.... First project of the 3rd Semester in UID... Project run by Tony Catignani. He got us to start taking abstract photographs in Black and White where we had as little control over the photographs as possible. So what me and Armand did (we started off in pairs) is took photographs of a light blub swinging on a pole. From these abstract photos we had to made a "non automotive" sculpture in clay.... Then from this we had to create a vehicle.... It was only at this point that the brand, Volvo, was introduced. After creating an "abstract vehicle" I then tried to design a new C30 size Volvo with my new design language...... hope that makes some sense!!?.... lol... I just read it back and it doesn't... oh well....





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